About the brand
About the brand
About the brand
I’m an American girl who studied the arts in London, where I developed a deep appreciation for detail, beauty, and refinement. I’ve always had a discerning eye—but when it came to shopping for myself, I found it nearly impossible to find consistent quality across a range of luxury products.
Whenever I did find something great, I’d cling to that one brand—because exploring new options was often too expensive, too risky, and too disappointing. I wanted a space where I didn’t have to choose between quality, innovation, or beauty. So I created it.
Living in Southeast Asia gave me rare access to the world’s finest hair and silk manufacturers. I visited them in person, asked the right questions, and looked at every single item with care. I didn’t want to follow trends—I wanted to be ahead of them, offering products crafted with the most refined materials and techniques available.
What I’m most proud of is the consistency. True & Pure is a brand where every item is as considered as the next—where elegance meets innovation, and where you never have to compromise.
I can’t wait to share it with you.
– With love 💕
Kia
Founder, True & Pure
Hair is so much more than just a beauty product—it’s personal. It’s an extension of how we express ourselves, how we move through the world, and how we feel in our own skin.
I created the True & Pure hair collection to reflect that level of care and intention. Living in Southeast Asia gave me direct access to some of the world’s most respected hair manufacturers. I visit them in person, select bundles by hand, and build real relationships to ensure every strand is sourced ethically and crafted with consistency and care.
Each texture is made from 100% raw, single-donor hair—free from fillers, coatings, or shortcuts. Whether you're looking for soft, voluminous blowouts or lush curls that mimic your own, every piece is designed to blend seamlessly, perform beautifully, and last.
This isn’t just hair—it’s a promise: that you’ll receive something exquisite, reliable, and worthy of how you want to feel—refined, beautiful, and completely you.
Silk has always felt like a small luxury that makes a big difference.
At True & Pure, we use only the finest silk fibers in the world—pure mulberry silk, 6A grade, selected for its exceptional softness, durability, and natural benefits for hair and skin. We’ve chosen 22 momme silk, a premium weight that’s woven tighter and denser than standard silk, giving it a smoother, more refined finish.
What sets our silk apart is the thoughtful detail behind every piece. Our bonnets, eye masks, and accessories are crafted not only for beauty, but for function. Even the padding in our blackout sleep masks is filled with silk fibers—never polyester or synthetics—so your skin is surrounded by natural, breathable luxury at all times.
Silk plays a vital role in our philosophy of beauty. When paired with our raw, premium hair extensions, it creates a complete ritual of care—designed to protect, preserve, and elevate your hair and skin. While our extensions offer a flawless, natural look with longevity and strength, our silk ensures that every strand stays smooth, every curl stays intact, and your skin stays soothed and hydrated.
Together, our silk and hair collections work in harmony—allowing you to experience true luxury, not just in how you look, but in how you feel.
Because the best things in beauty shouldn’t come at the cost of your comfort, your hair health, or your skin. They should work with you—and make you feel beautiful, cared for, and completely yourself.
